Hello, I’m Fiona.
I’m a writer and strategist committed to finding new ways of doing things.
I work with people who want to create change to distill their big, bold ideas into a clear strategy and a compelling narrative.
I live in Frome, Somerset, where I am also an independent Town Councillor and an enthusiastic allotment-holder.
Strategy and storytelling for change-makers, creative-thinkers, and community-builders.
There are other ways…
The old ways are no longer working. We are facing an onslaught of crises as a result of greed, broken systems, and the decisions of a few. We need to find new and better ways of doing things. And we can.
We can build businesses and enterprises that support ourselves and our communities. We can create in ways that are circular and regenerative. We can prioritise connection, and orientate towards purpose. We can include and amplify unheard voices, and work together in collaboration.
We just need to think and do a little differently.
A brand to root for.
But doing things differently is hard. People don’t always understand what we are trying to achieve, or even what we actually do.
Our purpose and value can get lost in translation.
Which is why it is even more important to clarify our intent, and grow a brand around our business or enterprise.
A brand that has something more than just selling at its core. An idea, a value, or a vision for the future perhaps.
A brand people can get excited about. A brand people can really root for.
Where strategy meets storytelling…
I work with purpose-led small businesses and social enterprises to build brands just like this. Brands that are clear and sharp with intention, but wrapped in a captivating and compelling narrative.
I do this through structure, strategy and storytelling.
All good brands are built on a strong foundation of clarity around their purpose, impact and offerings. I help you find this clarity and create structure to stop any murkiness creeping in going forward.
Structure
Together we co-design a cohesive brand strategy that positions and connects you to your community, and supports you to grow - purposefully and sustainably.
Strategy
We build engagement and enthusiasm by communicating your messaging and narrative through clear, concise and ethical copywriting and compelling storytelling.
Storytelling
“Fiona's superpower is being able to bring clarity to a business.
When I began working with her my business was like one of those drawers of doom, I had been stuffing my website with more and more offerings until it really wasn't obvious what I actually did.
Together we stripped all that back to basics, getting clear on exactly what Snapdragon Life does, and working out precisely how to communicate that. I left each of our meetings feeling seen and supported but also with a concrete, practical list of things to do.
The changes, both in the way I feel about my business and in the way it actually works, have been amazing. Fiona feels like an extra person on the team.”
Coming Soon.
Starting in February, a weekly letter thinking about business, enterprise, politics and life in a different way.
Sign-up below to receive it once it launches.